"Excellence Is A Choice" Artisan Roofing

By Erin Shubel, EAA Chief of Staff with insights & contributions from Nathan Graaff, CEO of Artisan Roofing

Sometimes success stories aren't just about achievement - they're about destiny, vision, and the magnetic pull that brings the right people together at exactly the right moment. This is the story of Artisan Roofing, where excellence isn't just a tagline - it's a way of life.

Nathan Graaff began having dreams and visions from a young age - not always crystal-clear, but  images of three offices that would redefine roofing construction industry standards. He started assisting his dad with their family roofing business at 6 years old with jobsite clean up, and his dreams of leading a roofing empire began at the age of 12. By 2018, Artisan Roofing was born, but what unfolded next reads like a masterclass in divine timing and purposeful leadership.

At the heart of Artisan's success is a leadership trio that seems orchestrated by fate itself. Nathan, the founding visionary, sees beyond the horizon to possibilities others might miss. From Pennsylvania came Anthony, discovered through Indeed, who would become the company's anchor, grounding bold dreams in solid execution. And then there's Corey, whose journey began in Oklahoma, then Fresh Life Church intern, to becoming the Artisan's lifeblood is nothing short of remarkable. Through a connection at Fresh Life Church and a natural friendship that bloomed, Corey became the vital force that bridges vision and reality, completing a leadership triangle that embodies the perfect balance of dream, structure, and momentum.
Their achievements speak volumes. In an industry where excellence is often claimed but rarely proven, Artisan stands apart. They're apart of an elite group of contractors holding both Owens Corning Platinum Preferred status (achieved by less than 1% of contractors that can provide a 25 year workmanship warranty) and the prestigious Carlisle Commercial Roofing Certification - isn't just a guarantee; it's a statement of confidence.

"You don't rise to the level of your goals, you fall to the level of your systems," is a quote from the book "Atomic Habits" that resonates through every aspect of their operation. As true market disruptors, they're revolutionizing commercial roofing practices, particularly in crucial areas like vapor barrier installation where many competitors fall short. Their process involves a dedicated team of Carlisle engineers who build custom assembly lists, and each completed Carlisle warrantied project is inspected by a Carlisle Inspector to ensure every project meets their exacting standards.

What makes this particularly exciting is how their success opens doors for our entire community. Artisan's systematic approach to excellence, guided by clear KPIs and high visibility for their roof advisors, has them firmly on track to become a $20 million company within the next three years. Their hopeful expansion into Bozeman and Coeur d'Alene isn't just growth - it will be the fulfillment of that original vision, proof that dreams backed by excellence become reality.

Their tagline, "Excellence is a Choice," carries a profound truth: "When you live a life of excellence, He gives you a life of peace". As Nathan quotes from the Psalms, "His word is a lamp to guide my feet and a light for my path." This faith forward philosophy is transforming them from a local roofing company into a beacon of possibility for every entrepreneur in our network.

"Working Genius" a book by Pat Lencioni has also been a huge incluence on how the Artisan Team culture is lead and understanding that "When a tide comes a harbor all ships rise" (JFK quote). With community growth, Artisan isn't just building a business - they're creating a legacy.

Let's connect you with Nathan, Anthony, Corey, and other visionaries who are redefining what's possible when excellence truly is a choice. Their story isn't just an inspiration - it's a blueprint for what happens when vision meets determination, when the right team comes together, and when excellence becomes not just a goal, but a way of life.
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